Activision Blizzard shares currently trade at all-time highs, but the decline of one of its biggest games presents a notable counterweight to stellar financial and stock performance. World of Warcraft, the groundbreaking online experience that revolutionized massively multiplayer online gaming, is down to approximately 5.5 million subscribers, and a significant resurgence under the game’s subscription-based model seems unlikely.
Activision will no longer report subscription numbers for the decade-old title, and the recent move to acquire King Digital suggests an effort to maintain online gaming strength through other channels.
What does the decline of WoW mean for Activision Blizzard in light of the King Digital acquisition? And how will the weakening of one of the company’s most important properties affect its position relative to competitors such as Electronic Arts?
Few games will ever match World of Warcraft in terms of longevity and industry impact. Released in 2004, the title redefined the MMORPG genre and became the highest-grossing game of all time. At the peak of the game’s popularity in 2010, Warcraft had over 12 million subscribers. Buy cheap wow gold